This section contains amazing prompts for marketing strategies.
Keep in mind that having the right data is crucial to developing an effective strategy. ChatGPT can assist you in processing the data and making assumptions.
Tools such as [perplexity.ai](http://perplexity.ai/) and [you.com](http://you.com/) can help you perform online searches quickly. However, be sure to double-check the relevance of the results.
Websites like [datareportal.com](http://datareportal.com/) can assist digital marketers in collecting initial data.
GPTPlus users can now utilize ChatGPT Advanced Data Analysis (ex-Code Interpreter) to process, PDF, Excel and .csv files. I recommend that you utilize the prompts below, but instead of using workarounds for data processing, provide ChatGPT with a file that contains accurate, verified data that is properly labeled and can be easily understood by someone who doesn’t know the context yet.
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Click on the contents for smoother navigation 👇
- <span color="blue">[Marketing Landscape Research](/a3b72a1cd52345f79286dbc683c81752?pvs=25#6aaa3b49f97d499fb1a58af5510ab9bd)</span>
- <span color="blue">[Identifying and Defining Target Audience](/a3b72a1cd52345f79286dbc683c81752?pvs=25#61729a13a9f84028a630bddadcacd486)</span>
- <span color="blue">[Competitor Research and Analysis](/a3b72a1cd52345f79286dbc683c81752?pvs=25#8860141849f940f49f16dc4d1ff04049)</span>
- <span color="blue">[Content Mix](/a3b72a1cd52345f79286dbc683c81752?pvs=25#4905406cf69640d88d654386bd2138b6)</span>
## MARKETING  LANDSCAPE
### RESEARCH
Open Microsoft Edge browser -\> go to bing.com -\> create/login to your Microsoft account -\> Bing Chat (top of the screen) -\> type the prompt:
> <span color="green_bg">Act as a marketing analyst. Research data about \[industry\] trends in 2023. You can use data by Deloitte, Statista, Gartner, McKinsey and other research companies. You can't use data without adding sources. Summarize into 10 bulletpoints.</span> {color="gray_bg"}
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## PERLEXITY PRO SEARCH PROMPT V1:
> As a marketing analyst, research and summarize the latest \[industry\] trends from sources like Deloitte, Statista, Gartner, and McKinsey. Ensure all data is properly sourced. Summarize the trends into 10 bullet points, highlighting key developments for \[Years\]. Also, research Reddit for user problems in \[industry\]. Your summary should provide significant insights and emerging patterns for informed decision-making and strategic planning. {color="green_bg"}
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## PERLEXITY PRO SEARCH PROMPT V2:
Work step-by-step to:  {color="green_bg"}
- Conduct comprehensive research on \[TOPIC\] using academic databases, professional journals, industry reports, and credible news sources. {color="green_bg"}
- Focus on sourcing the most recent and relevant information. {color="green_bg"}
- Discuss the implications of your findings for understanding \[TOPIC\]. {color="green_bg"}
- Research Reddit to identify user struggles with \[PROBLEM\]. {color="green_bg"}
- Include YouTube videos and diverse perspectives, addressing any conflicting data. {color="green_bg"}
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### GPT PART:
Then go to ChatGPT and enter this prompt:
> <span color="green_bg">Act as a marketing strategist in \[industry\] that works at \[Company\]. I will provide market data and marketing strategy tasks. You will categorize the market data and trends micro and macro marketing factors. You can't use sources other than what I provide or make things up. Use these market trends as an input: \[10 bulletpoints from Bing\]</span> {color="green_bg"}
## MARKETING  LANDSCAPE
### RESEARCH 2.0
GPT Plus users can now access the browsing version. So it's OK to use it instead of Bing AI.
But now there's even a better, more stable (and FREE) tool using GPT4+Browsing+Copilot. Go to [perplexity.ai](https://www.perplexity.ai/), turn on copilot and type in the prompt:
> Act as a marketing analyst. Research data about \[industry\] trends in 2023. You can't make data up. Summarize into micro and macro factors. Use 10 bulletpoints. {color="green_bg"}
## MARKETING  LANDSCAPE  FOLLOWUPS
> Conduct PESTEL Analysis based on the summary {color="green_bg"}
> Conduct Porter’s 5 forces analysis for \[Industry\] industry. {color="green_bg"}
## IDENTIFY AUDIENCE
### SEGMENTS V1
> Given that I'm marketing for \[PRODUCT\], what are the potential \[B2B/B2C\] customer segments? Now, suggest ways to reach and position myself for each of these segments. {color="green_bg"}
## IDENTIFY AUDIENCE
### SEGMENTS V2
> Act as a market research analyst. Pretend that you know everything about every market. Outline five audience segments for the following category: \[YOUR INDUSTRY\]. Each segment should be defined by a deep underlying category-related need, give each segment a title that will describe the audience according to the marketing strategy standards. Describe each segment’s category-related needs, pains, desires, and demographics. You can add any other information that's critical about this audience. You can't describe the same audience twice. Use a table format {color="green_bg"}
### ELABORATE ON YOUR TARGET AUDIENCE
> Outline the main target audience segments for \[Company/type of business\]. Create a table audience demographics, desires, problems, goals, and behavior patterns. Elaborate on these segments: \[unmarried couples, married couples without kids, married couples with kids.\] {color="green_bg"}
### TARGET  AUDIENCE  FOLLOWUPS:
### KOTLER'S SEGMENTATION
> Expand using Kotler’s segmentation approach (demo, geo, psycho, behavior). Use a table format. Use all segments you mentioned in the previous response {color="green_bg"}
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### USER/BUYER  PERSONA
Depending on your situation, you might want to do a user persona or a buyer persona (quite often these are significantly different roles).
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> Now, create a user persona for \[Segment\]  {color="green_bg"}
or
> Now, create a user persona for each segment. {color="green_bg"}
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	<br><span color="orange" underline="true">[**Find an updated, more advanced user persona workflow here**](/c12de1dc92bb4078805a6d7e9eb6e7f5?pvs=25#0f76ef4462b546f2bab87479a43825e3)</span>
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## COMPETITOR RESEARCH AND ANALYSIS
For well-known and big brands you can use GPT. For something newer, or more local -\> Use Bing Chat or Perplexity.
> Act as a marketing strategist. Create a table with 10 \[Company\] competitors. Include their website, Instagram page, Brand country, most popular offering from each competitor. {color="green_bg"}
**COMPETITOR ANALYSIS**
**GET A SUMMARY OF PROS AND CONS FROM CUSTOMER REVIEWS**
(use AI tool connected to the internet or collect a moderate list of reviews yourself, e.g. Bing AI)
> Analyze 200 reviews of \[Company\]. You'll analyze them and find common patterns and summarize in a pros and cons table. Mention how many reviews mentioned each argument. Use my source: (go back to ChatGPT) {color="green_bg"}
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### ADVANCED DATA ANALYSIS UPDATE: {color="orange"}
You can adapt this prompt to ChatGPT advanced data analysis feature (GPT Plus users) (aka Code Interpreter). 
Collect the reviews you want to analyze into a spreadsheet or a document to be more precise with the review selection. Upload it to ChatGPT (with Advanced Data Analysis Feature on) and paste this prompt: 
> You’re a strategic marketing analyst. <br>I’ll upload a document with \[amount\] customer reviews. You’ll think step by step:  you'll analyze the reviews, find common patterns and summarize in a pros and cons table. Mention how many reviews mentioned each argument. {color="green_bg"}
Optional refinement: 
Generate assumptions from the point of view of a marketing researcher.  
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**CREATE A SWOT ANALYSIS**
> Create a SWOT analysis for \[Company\]. I'll provide you with consumer review summary. You’ll create a 2x2 table. For the analysis, use both PESTEL analysis above, competitor data and consumer reviews. Consumer review summary: \[Bing summary\] {color="green_bg"}
*\*feel free to adapt this prompt to code interpreter the same way we did *[*here*](/a3b72a1cd52345f79286dbc683c81752?pvs=25#c5ab46846a574df59cfe4b3f00f61b85)
**CREATE A RELATIVE SWOT ANALYSIS**
> Create a SWOT analysis for \[YOUR COMPANY\] in relation to \[COMPETITOR\]. I'll provide you with a consumer review summary. You’ll create a 2x2 table. For the analysis, use both PESTEL analysis above, competitor data and consumer reviews. Consumer review summary: \[Bing summary\] {color="green_bg"}
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**FOLLOW UP WITH A TOWS ANALYSIS**
> Now expand using TOWS analysis. Use Strengths, Weaknesses, Opportunities and Threats from the previous message {color="green_bg"}
**CREATE A CONTENT MIX**
> Create a social media content mix table for the automotive industry, based on your defined audience segments, marketing landscape, competitor analysis, and brand positioning. Use the following format: {color="green_bg"}
	\| Social Media Channel \| Purpose \| Rubrics \| Target Audience Segment \| Key metrics
	For each social media channel, identify the purpose and target audience segment, and list four rubrics that align with your brand positioning and are relevant to the target audience segment.
	Use the information from your defined audience segments, marketing landscape, and competitor analysis to inform your choices.
	Social Media Channels: (Facebook, Instagram, TikTok, Twitter) Target Audience Segments: (mention segments created previously) Generate rubrics and purpose in relation to these audiences.