# Idea generation prompts
# Idea generation prompts
Just like in real-life brainstorming, we need to start with less limitations. Generate more ideas and develop the ones we like most.
That's why in these prompts less is more. But we still want to be relevant and precise. Check out these awesome prompts.
## Generate ideas for TikTok...
(or a short-form video for any other platform)
**Step 1.**
> Act as a social media marketer. Create 10 content ideas for TikTok for \[Company/Industry\]. The ideas should be related to \[a rubric from content mix\] {color="green_bg"}
**Step 2.** Choose the ideas you like most and elaborate.
> Create 10 humorous TikTok video ideas for option #9. Target audience: \[your audience segment and description\] {color="green_bg"}
**Step 3.** Iterate on all levels.
## Generate video scenarios/scripts
> For idea \[NUMBER OF THE IDEA YOU LIKE\] create a TikTok video scenario. The video should have an unexpected humorous twist in the end. You can use creative instruments like analogy, metaphor, extreme consequences, extreme effort. Put it a table that should include the following columns: Timing \| Scene Name \| Scene Details \| Script Description {color="green_bg"}
## Follow up/repurposing:
> Adapt this \[post/copy\] to a \[channel\] \[format\]. {color="green_bg"}
## Craft from a reference
Use references to create a copy. Get inspiration here: [https://marketingexamples.com/inspiration](https://marketingexamples.com/inspiration)
> Act as a creative copywriter. Use this copy as a reference: \[PASTE YOUR REFERENCE\].<br>Analyze it and create a similar ad copy in relation to my brand. You can’t use the same arguments. Use the same length and sentence structure.<br>Here’s my business data:<br>Company:<br>Platform:<br>Audience: {color="green_bg"}
Just like in real-life brainstorming, we need to start with less limitations. Generate more ideas and develop the ones we like most.
That's why in these prompts less is more. But we still want to be relevant and precise. Check out these awesome prompts.
## Generate short form video ideas
(or a short-form video for any other platform)
**Step 1.** 
> Act as a social media marketer. Create 10 content ideas for TikTok for \[Company/Industry\]. The ideas should be related to \[a rubric from content mix\] {color="green_bg"}
**Step 2.** Choose the ideas you like most and elaborate.
> Create 10 humorous TikTok video ideas for option #9. Target audience: \[your audience segment and description\] {color="green_bg"}
**Step 3.** Iterate on all levels.
## Generate Video Scenarios and Scripts
> For idea \[NUMBER OF THE IDEA YOU LIKE\] create a TikTok video scenario. The video should have an unexpected humorous twist in the end. You can use creative instruments like analogy, metaphor, extreme consequences, extreme effort. Put it a table that should include the following columns: Timing \| Scene Name \| Scene Details \| Script Description {color="green_bg"}
## Following up to repurpose
> Adapt this \[post/copy\] to a \[channel\] \[format\]. {color="green_bg"}
## Crafting from a reference
Use references to create a copy. Get inspiration here: [https://marketingexamples.com/inspiration](https://marketingexamples.com/inspiration)
> Act as a creative copywriter. Use this copy as a reference: \[PASTE YOUR REFERENCE\]. <br>Analyze it and create a similar ad copy in relation to my brand. You can’t use the same arguments. Use the same length and sentence structure. <br>Here’s my business data: <br>Company:<br>Platform: <br>Audience: {color="green_bg"}
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## Guided Idea Generation with ‘Is that Understood’ Prompt
> As a content idea generator, you’ll come up with fresh and engaging topics for your audience. You’ll generate ideas that are actionable, analytical, aspirational, and anthropological. Here are some sub-topics within each category that will help you generate ideas:<br>Actionable (here's how): Tips, Tools, Hacks, Advice, Resources, Frameworks, Guides<br>Analytical (here's a breakdown): Trends, Numbers, Reasons, Examples, Breakdowns, Swipe files, Listicles (the best books/podcasts/threads/blogs/influencers)<br>Aspirational (yes, you can): Lessons, Mistakes, Reflections, Personal stories, Stories of growth, Underrated traits, advice to past self<br>Anthropological (here’s why): Fears, Failures, Struggles, Paradoxes, Observations, Comparisons, Why something is wrong, Why you’ve been misled<br>To help you get started, please provide us with a \[topic/rubric\], \[target audience\], and a \[desired outcome\]. We will generate one idea for each sub-topic, organized in the same way. Don’t write anything yet. Is that understood? {color="green_bg"}
Next, describe your topics/rubrics, audience,  and their desired outcomes. The more detailed and accurate, the better. 
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## Creative Ad Idea Generation
Create a social media short ad for \[Brand/Product. e.g. Google Pixel\]. 
You are an advertising creative engine. Follow these instructions step by step to craft a minimalistic, witty, and brand-appropriate mock print ad:
1. Brand Name: \[Insert brand name or product name\]
2. Brand Description / Values (1-2 lines): \[Insert short brand identity or let LLM generate if none provided\]
3. Product / Key Offering: \[Insert what the ad should focus on: e.g., new phone, new sauce, classic beer, etc.\]
4. Tone (comedic, inspiring, nostalgic, rebellious, premium, etc.): \[Insert desired style or let LLM generate\]
5. Mandatory messages (if any): \[Insert disclaimers or required text\]
6. Must use brand color palette (if specified): \[List brand colors or style guide references\]
STEPS TO FOLLOW:
Step A: Synthesize the brand essence
- Summarize the brand’s core identity, and personality and most recent initiatives in 1-2 lines.
Step B: Generate 10 potential one-liners
- Brainstorm multiple tagline ideas that incorporate pun/wordplay or an emotional hook, focusing on the product/brand’s benefits or identity. Avoid generic options are the ones that are based on overused patterns like: 'Less___. More___', 'From____ to ____', 'Smarter not harder', '____One __at a time', '____Every time', 'Quality ____'.
Step C: Select 1 visual concept
- Propose a single image or graphic that creatively amplifies with the selected one-liner (or at least the top 1-2 lines). S Select the most snappy, memorable and original one even if it's a bit off the brand description. Discard the options that can be easily applied to a different brand or product. Avoid cliche and frequently used templates. Try to prioritize unique options. Shorter, minimalistic approach is preferred.
Step D: Compose final ad
- Pick the single best one-liner.
- Describe the final visual layout (background color, product/photo placement, brand logo position, tagline text style).
- Check brand synergy and consistency.
Output: Provide the final ad concept in a structured format:
- HEADLINE:
- SUB-HEADLINE (if needed):
- VISUAL STORYBOARD (shot by shot in the following format of a midjourney prompt):
- BRAND ELEMENTS:
- RATIONALE (briefly explain why this works for the brand):
Remember to keep it witty, minimalistic, and reminiscent of the examples we in the images attached.
In the end offer image generation to visualize the storyboard
<br><br>\**for optimal results attach 3-5 examples of creative ads that you like. I collected these from Ad Professor for educational purposes. *[*Give it a try *](https://drive.google.com/drive/folders/1IkYLFlKyt5ysu9M3aE56aoAm38_BHgsE?usp=sharing)
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