## COPYWRITING PROMPTS These prompts will help you speed up your writing and enhance your output. But don't forget to always check the copies with your eye and a plagiarism detector. - Free plagiarism checker: [https://www.grammarly.com/plagiarism-checker](https://www.grammarly.com/plagiarism-checker) ### TONE OF VOICE Tone of voice dimensions: - funny vs. serious - formal vs. casual - respectful vs. irreverent - enthusiastic vs. matter-of-fact Source: [https://www.nngroup.com/articles/tone-of-voice-dimensions/](https://www.nngroup.com/articles/tone-of-voice-dimensions/) ### 37 CLASSIFIED TONE OF VOICE DESCRIPTORS Combining descriptors from different dimensions tend to create the most interesting tones. For example, caring (Respectful vs Irreverent dimension) and informative (enthusiastic vs matter of fact dimension)
**Tone of Voice Dimension** **Tone of Voice Descriptors**
Funny Cheerful, Fun, Funny, Humorous, Playful, Quirky, Sarcastic, Snarky, Witty
Serious Authoritative, Conservative, Frank, Serious, Smart
**Tone of Voice Dimension** **Tone of Voice Descriptors**
Formal Formal, Professional
Casual **Conversational, Casual**
**Tone of Voice Dimension** **Tone of Voice Descriptors**
Respectful Caring, Respectful, Sympathetic, Trustworthy
Irreverent Coarse, Edgy, Irreverent, Provocative, Unapologetic
**Tone of Voice Dimension** **Tone of Voice Descriptors**
Enthusiastic **Enthusiastic**, Passionate, Upbeat
Matter-of-fact Dry, Informative, Matter-of-fact, Nostalgic, Romantic, Trendy
Source: [https://www.nngroup.com/articles/tone-voice-words/](https://www.nngroup.com/articles/tone-voice-words/) ### TONE OF VOICE: PROMPT TEMPLATE > Write a \[type of content\] \[what\] \[where\] \[when\] Tone of voice: \[dimensions or descriptors\] Length: \[number\] words. Audience: \[your target audience segment\] {color="green_bg"} ### TONE OF VOICE: PROMPT TEMPLATE 2 > Write a \[type of content\] \[what\] \[where\] \[when\].
Brand personality tone: \[describe your as a personality\]
Length: \[number\] words
Audience: \[your target audience segment\] {color="green_bg"} ### 10 COPYWRITING USE-CASES Prompts from '10 Copywriting use-cases lecture' ### BLOG POST OUTLINES ### SIMPLE BLOG POST OUTLINE > Create an SEO article outline optimized for these keywords: \[List your keywords\]. Use a markdown format {color="green_bg"} **EXPANDED BLOG POST OUTLINE** > Using the MECE framework, create a detailed website blog article outline optimized for keywords: \[list your keywords\].
Include a list of semantically similar FAQs using the vector representation technique.
Use a markdown format. Don't write the article, only the outline for SEO writers. You cannot remind me what I asked for, apologize, or self-reference. {color="green_bg"} **PRODUCT/FEATURE NAMING** Go to [https://platform.openai.com/playground](https://platform.openai.com/playground) -\> Model: text-davinci 003 -\> Temperature: 0.8-1 **PROMPT:** > Product description: A home milkshake maker
Seed words: fast, healthy, compact.
Product names: HomeShaker, Fit Shaker, QuickShake, Shake Maker
Product description: \[Your product 1 phrase description\]
Seed words: \[your seed words\]
Product names: {color="green_bg"} Source: [https://platform.openai.com/examples](https://platform.openai.com/examples) **SUBJECT LINES FOR EMAILS AND HEADLINES** > Write 25 email subject lines:
5 catchy
5 creative
5 persuasive
5 intriguing
5 clickbait
Topic: \[Describe the topic of your email, include key info\]
Audience:
Length: up to 50 characters {color="green_bg"} GPT 3,5 and 4 tend to go a bit over the character limit. If that's your case, try reducing the amount of characters by 10% **WRITE METADESCRIPTIONS AND PAGE TITLES IN BATCHES** > Create a spreadsheet with URLs and keywords. Go to Bing AI chat. > Type: Put this into a table \[paste your table\].
Type: Now expand this table and create SEO meta descriptions and page titles for each item. The meta descriptions and page titles need to be optimized for keywords in column 2.
Copy the results and paste them back to your spreadsheet (ctrl/cmd+shift+v). {color="green_bg"} **PROOFREADING** > Proofread my copy as a professional marketing copy editor. Use US English.
My copy: \[paste your copy\] {color="green_bg"} Optional refinement: > Clean up the copy and remove excessive vocabulary. {color="green_bg"} ## Proofreading 2.0 > Proofread my copy as a professional marketing copy editor. Use US English.
My copy: \[paste your copy\] {color="green_bg"} Optional refinement: > Clean up the copy and remove excessive vocabulary. {color="green_bg"} ## A/B Test Copy > You’re a seasoned PPC ad specialist. Create A/B ad test copy. I'll provide you with an 'A' copy variant. You'll create a 'B' copy variant and suggest a hypothesis why it could work better.
Copy 'A':
**Title:** \[Title\]
**Body:** \[body\] {color="green_bg"} ## Write/Rewrite using Copywriting Frameworks Prompt formula for writing: > Use the \[framework\] copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\] {color="green_bg"} Copywriting frameworks for **persuasive writing**: > Use the **AIDA (Attention, Interest, Desire, Action) copywriting** framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **PAS (Problem, Agitate, Solution) copywriting** framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **BAB (Before, After, Bridge) copywriting** framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **FAB (Feature, Action, Benefit) copywriting** framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **4Ps (Promise-Picture-Proof-Pitch) copywriting** framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **WIIFM (What’s in it for me) copywriting **framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **PREP (Point, Reason, Example, Point) copywriting** framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} Copywriting frameworks for **general purpose and informative** writing: > Use the **Inverted Triangle **copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **WIIFM (What’s in it for me)** copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **5W1H (Who, What, When, Where, Why, How)** copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **PEEL (Point, Explanation, Evidence, Link)** copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **KISS (Keep It Simple, Stupid)** copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **PAS (Problem, Agitate, Solve)** copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} Copywriting frameworks for **storytelling**: > Use the **STAR (Situation, Task, Action, Result)** copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **SCIPAB (Situation, Complication, Implication, Position, Action, Benefit)** copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **Toulmin Model **copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} > Use the **Pixar (Once upon a time, Every day, One day, Because of that, Because of that, Until finally)** copywriting framework to create \[type of content\] about \[topic\]. The audience would be \[your audience\]. Use these arguments: \[your drafts\]. {color="green_bg"} These can also be used as refinements. For example, in a long form text you may want to use multiple frameworks: > Use \[framework\] copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\] {color="green_bg"} **Persuasive Writing:** > Use the **AIDA (Attention, Interest, Desire, Action)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the** PAS (Problem, Agitate, Solution)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **BAB (Before, After, Bridge)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **FAB (Feature, Action, Benefit)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **4Ps (Promise-Picture-Proof-Pitch)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **WIIFM (What’s in it for me)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **PREP (Point, Reason, Example, Point)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **PPPP (Picture, Promise, Proof, Push)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} **General Purpose and Informative Writing:** > Use the **Inverted Triangle **copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **WIIFM (What’s in it for me)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **5W1H (Who, What, When, Where, Why, How**) copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **PEEL (Point, Explanation, Evidence, Link)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **KISS (Keep It Simple, Stupid)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **PAS (Problem, Agitate, Solve)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} **Storytelling:** > Use the **STAR (Situation, Task, Action, Result)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **SCIPAB (Situation, Complication, Implication, Position, Action, Benefit)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **Toulmin Model** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} > Use the **Pixar (Once upon a time, Every day, One day, Because of that, Because of that, Until finally)** copywriting framework to rewrite my \[paragraph/text\]. My text: \[paste copy to refine if this isn’t obvious from the conversation\]. {color="green_bg"} ### Create Ad Copy for Your Landing Page In Bing Chat: Choose ‘Creative’ tone. > Create 5 Google Search Ad copies for this landing page: \[YOUR LINK\]. The audience is: \[YOUR AUDIENCE\].
Use a table format with the following columns: Title, Body. Make sure the ad matches the landing page content. {color="green_bg"} IN CHAT GPT: 1. Copy the text of your landing page > Put this landing page content into a table: \[PASTE THE CONTENT\] {color="green_bg"} 1. Create ads: > Create 5 Google Search Ad copies for this landing page.
The audience is: \[YOUR AUDIENCE\] (or ‘the keywords are:’) Use a table format with the following columns: Title, Body. Make sure the ad matches the landing page content. {color="green_bg"} ### **CUSTOMIZE LENGTH** At the end of a copywriting prompt add length in words or symbols with spaces. > Rewrite and make it shorter. Length: 100 words. {color="green_bg"} - Works both as an addition to your initial prompt and refinement. - GPT tends to write a bit longer than your limit. Try decreasing the text length by 10% from your target. ### **USING STYLISTIC DEVICES** Prompts from '10 Copywriting use-cases lecture'. **MOST COMMON STYLISTIC DEVICES** 1. Sound and structure devices: Alliteration, Assonance, Consonance, Parallelism, Chiasmus 2. Figurative language: Allegory, Metaphor, Simile, Personification, Metonymy, Synecdoche 3. Emphasis and engagement: Hyperbole, Irony, Rhetorical question, Repetition (Anaphora, Epiphora) 4. Contrast and comparison: Antithesis, Oxymoron, Paradox 5. Reference and allusion: Allusion, Metalepsis 6. Brevity and clarity: Ellipsis, Tautology, Parenthesis 7. Question and answer: Hypophora, Cataphora 8. Arrangement and progression: Climax, Epigram ### **BEST WITH LARGE LANGUAGE MODELS LIKE CHATGPT** > Generate a product description for a \[Product\] with a focus on \[Alliteration/Assonance/Consonance/Onomatopoeia/Oxymoron/Parallelism/Chiasmus\] stylistic device.
Audience:
Tone:
Length: {color="green_bg"} ### **ADD A COOL SENTENCE RHYTHM** > Write a paragraph about \[topic\] in the following sentence rhythm: 1 short sentence, 2 compound sentences, 1 short sentence. {color="green_bg"} ### TWEAK YOUR COPY > Act as a chief copy editor to improve my copy:
\[Your copy\]
Think step by step: first provide feedback, then improve the copy, then clean the copy from any unnecessary words. {color="green_bg"} ## LANDING PAGE COPYWRITING PROMPT