Ask for products by budget or use case and request a comparison. For supported clothing or accessories, use Try on and provide a reference photo. Save useful products to Favorites or a folder, and manage the reference photo in Personalization settings.

Audience fit

General UsersMarketers

Source records (2)

Shopping recommendations

Why Use It: Useful for purchase decisions and market scans.

Source: https://help.openai.com/en/articles/6825453-chat-gpt-release-notes

What It Is: A shopping discovery flow with richer product presentation and comparisons.

Student Facing: __YES__

Audience Fit: ["General Users","Marketers"]

Short Description: Helps users research and compare products in chat.

Lifecycle: Active

Category: Research & Analysis

How To Use It: Ask for best options by budget/use-case, then request side-by-side comparisons.

Feature Name: Shopping recommendations

Visual shopping comparison

Why Use It: Useful for purchase decisions, competitor checks, product positioning, and market scans.

Source: https://help.openai.com/en/articles/6825453-chat-gpt-release-notes

What It Is: A shopping flow with richer product cards, image-based similarity search, and side-by-side comparison.

Student Facing: __NO__

Audience Fit: ["General Users","Marketers"]

Short Description: Research and compare products directly in ChatGPT.

Lifecycle: Active

Category: Research & Analysis

How To Use It: Ask for product options by use case or budget, upload an image to find similar items, then request a comparison table.

Feature Name: Visual shopping comparison

Release references (3)

ChatGPT shopping added virtual try-on and saved favorites

2026-10-01

Supported clothing and accessory listings can show a Try on option using a saved reference photo, and users can save products to Favorites or organize them in folders.

Shoppers can preview supported items and keep a shortlist inside ChatGPT while comparing options.

Availability at release: ChatGPT users on mobile and web; product and try-on availability can vary by listing.

Source

Shopping updates in ChatGPT

2026-03-24

Shopping results became more visual, easier to refine in chat, and better suited to side-by-side product comparison, including image-based similarity search.

General users and marketers can compare products, pricing, reviews, and feature claims without jumping across tabs.

Availability at release: All ChatGPT users rolling out during the week of March 24, 2026.

Source

Original record fields

Source: https://help.openai.com/en/articles/6825453-chat-gpt-release-notes

date:Date:start: 2026-03-24

date:Date:end: null

date:Date:is_datetime: 0

Who Gets It: All ChatGPT users rolling out during the week of March 24, 2026.

Category: Research & Search

Why It Matters: General users and marketers can compare products, pricing, reviews, and feature claims without jumping across tabs.

What Changed: Shopping results became more visual, easier to refine in chat, and better suited to side-by-side product comparison, including image-based similarity search.

Student Facing: __NO__

Lifecycle: Active

Update: Shopping updates in ChatGPT

Shopping recommendations upgraded

2025-09-24

Product recommendation quality improved with richer result cards and easier comparison flow.

Better for researching products and competitor positioning in one place.

Availability at release: General users

Source

Original record fields

Source: https://help.openai.com/en/articles/6825453-chat-gpt-release-notes

date:Date:start: 2025-09-24

date:Date:end: null

date:Date:is_datetime: 0

Who Gets It: General users

Category: Research & Search

Why It Matters: Better for researching products and competitor positioning in one place.

What Changed: Product recommendation quality improved with richer result cards and easier comparison flow.

Student Facing: __NO__

Lifecycle: Active

Update: Shopping recommendations upgraded

View source