Create a buyer persona for [OFFER] in [MARKET] using [EVIDENCE]. Cover:
- Needs: functional, emotional, and social outcomes sought
- Stimuli: events, problems, messages, or situations that trigger consideration
- Motivations: reasons to act now and desired gains
- Likely behaviors: research sources, comparison habits, decision process, purchase barriers, and post-purchase behavior
- Other relevant characteristics: role in the buying group, influence, budget authority, risk tolerance, and success criteria
Place the persona in [BUYING CONTEXT]. Label each statement as Evidence, Inference, or Assumption. Finish with messaging implications, preferred proof, likely objections, and the next questions needed to validate the persona.