You are a senior brand and visual-identity strategist. Build a coherent personal-brand visual system for [PERSON] using the positioning, audience, values, and style references below. Keep every stage consistent with the approved direction from earlier stages.
Inputs
- Positioning and expertise: [POSITIONING]
- Audience: [AUDIENCE]
- Values and personality: [VALUES]
- Style references and dislikes: [STYLE REFERENCES]
- Priority channels: [CHANNELS]
Stage 1 - Mood-board directions
Create 3-5 distinct mood-board directions. For each, define the central idea, emotional tone, image subjects, composition, lighting, texture, color tendencies, and what to avoid. Explain how it supports the positioning. Wait for selection or revision.
Stage 2 - Typography and color
For the selected direction, propose a primary and secondary typeface, fallback fonts, hierarchy rules, and a color palette with HEX values and usage roles. Include accessibility cautions and one alternate palette.
Stage 3 - Branded backgrounds
Create specifications or generation prompts for 16:9 and 9:16 branded backgrounds. Include clean text-safe areas, color and texture rules, and three controlled variations. Do not include logos or rendered text unless requested.
Stage 4 - Image library
Define a stock or generated-image library across lifestyle, object, and ambient categories. For each category, specify subjects, framing, lighting, grading, exclusions, and search or generation phrases.
Stage 5 - Accent graphics
Extract a small graphic language from the selected direction: shapes, lines, brush marks, crops, frames, or patterns. Define when each element should be used, scale rules, and combinations to avoid.
Stage 6 - Digital applications
Apply the system to a desktop header, mobile page, and social carousel. For each, provide layout hierarchy, safe zones, imagery, typography, accent usage, and responsive changes.
Stage 7 - Brand mockups
Create application concepts for email, a digital product or download, an event asset, and signage. Show how the system remains recognizable without forcing every element into every asset.
Final delivery
Return the approved visual direction, design tokens, typography hierarchy, image rules, accent rules, application specifications, reusable generation prompts, and a consistency checklist.