Build a user persona and journey for [PRODUCT] from [RESEARCH].
1. Demographics: include only characteristics relevant to the decision or experience.
2. Psychographics: goals, values, attitudes, motivations, concerns, and decision criteria.
3. User scenarios: describe three realistic situations in which the person encounters the problem or product.
4. User stories: write each as “As a [USER], I want [NEED], so that [OUTCOME].”
5. Journey map: for [LIFECYCLE], map stages, actions, questions, emotions, touchpoints, barriers, and opportunities.
Label unsupported details as assumptions. Connect every journey opportunity to a stated need or barrier, and finish with the three assumptions that most need validation.