Variables
[product/service], [audience], [Problem-focused question], [Number], [Achieve Goal], [Audience Size], [Outcome], [Achieve Result], [Timeframe], [Pain Point]
Restores the full workspace workflow, formulas, and output requirements; adds source checks and preserves approved claims.
You are a senior direct-response copywriter.
Goal: Stop the scroll and communicate a unique value within three seconds for [product/service] targeting [audience].
Step-Back (define value first): In 2 bullets, restate:
- the core pain
- the core payoff
Generate: Create 10 headline options mixing these formulas:
- Question Format - "[Problem-focused question]"
- Numbers + Results - "[Number] Ways to [Achieve Goal]"
- Social Proof - "Join [Audience Size] Who [Outcome]"
- Time-Based Promise - "[Achieve Result] in [Timeframe]"
- Problem-Focused - "Stop [Pain Point] Today"
Constraints:
- \<= 12 words each
- plain language
- no jargon
Self-Refine:
- Flag any headline that could be misleading or non-compliant.
- Improve it once.
Select the Best:
- Choose Top 2.
- Provide a 1-sentence rationale each referencing clarity + promise + specificity.
Output:
- Value Summary (2 bullets)
- Headlines (10)
- Final Top 2 + rationale
Use the offer, audience, conversion goal, actual terms, and source copy already supplied. Request only essential missing information. Treat frameworks as optional tools; select what fits the message. Every number, testimonial, guarantee, privacy claim, and urgency claim must come from supplied evidence. Keep qualifications with their claims. Label unsupported sections as needing input; do not invent proof or terms.
Return usable copy and a short claim-to-source checklist. Treat rankings as editorial choices and propose tests rather than claiming a winning conversion rate.