Prevents invented personas, demographics, and quotations; separates research evidence from hypotheses.
Expand using Kotler’s segmentation approach (demographic, geographic, psychographic, behavioral). Use a table and include all previously listed segments.
Use the research, survey, interview, and product context supplied in this conversation. If no audience evidence is available, label the result a hypothesis for validation. Separate observed facts from inferences and open questions. Cite respondent IDs or source sections for supported traits. Include demographics only when relevant and supported. Never invent interview quotations, statistics, or personal details; use a descriptive segment label instead of a fictional person. End with the most useful questions to validate this profile.