Variables
[CONTROL AD], [OFFER], [AUDIENCE], [FORMAT], [OBJECTIVE], [DESTINATION], [APPROVED FACTS], [NUMBER OF TESTS]
Resolve bracketed inputs and the control ad from the current conversation, active project, uploaded files, and available connected sources before asking. Do not ask the user to repeat confirmed details.
Design [NUMBER OF TESTS] controlled A/B tests from this display ad:
[CONTROL AD]
Context:
Offer: [OFFER]
Audience: [AUDIENCE]
Format and limits: [FORMAT]
Objective: [OBJECTIVE]
Destination: [DESTINATION]
Approved facts and qualifications: [APPROVED FACTS]
Available headline formulas: Problem → Promise - Tired of [problem]? Try [solution].; Specific Outcome - Get [result] in [timeframe]; Teaser Question - What if you could [benefit] without [pain]?; Value Call-Out - [Feature or benefit] for [target audience]; Numbered Hook - [Number] ways to [achieve outcome]
Available support formulas: Feature → Outcome - [Feature] that helps you [achieve outcome]; Pain Point Reversal - No more [frustration]-just [solution]; Outcome → Timeframe - [Achieve benefit] in [short timeframe]; Value Stack - [Benefit] + [Benefit] + [Benefit]; Bold Claim or Tease - The [category] tool your competitors are using
Available CTA formulas: Benefit + Action - [Benefit] → [Action word]; Outcome-Focused Imperative - Get [desirable result]; Value-Centric Prompt - See how [benefit happens]; Curiosity CTA - Discover [topic/tool/framework]; First-Person Ownership - Start [my/your] [trial/plan/guide]
Change one meaningful variable per test while holding the offer, audience, proof, qualification, destination, format, visual concept, and remaining copy fields constant. A formula may be the tested variable, but do not change another strategic element in the same pair. Do not use proof-dependent formulas without approved evidence.
For each test, return: hypothesis, variable changed, Version A with headline, support, and CTA formula labels, Version B with formula labels, elements held constant, primary metric, and interpretation caution. Count all active copy fields and keep both versions within the same limits.