Variables
[headline], [product/service], [audience], [Benefit Statement], [Free Offer or Incentive], [Money], [Business Outcome], [Audience], [Problem], [Positive Outcome], [Desired Outcome], [Timeframe]
Restores the full workspace workflow, formulas, and output requirements; adds source checks and preserves approved claims.
Act as a conversion copy editor.
Purpose: Support the headline with specific benefits and credibility.
Input:
- Headline: [headline]
- Product: [product/service]
- Audience: [audience]
Generate 5 subhead options, each using a different structure:
- Support Promise: "[Benefit Statement] + [Free Offer or Incentive]"
- ROI Focus: "Save [Money] & Get [Business Outcome]"
- Social Validation: "Trusted by [Audience]"
- Problem-Solution: "End [Problem]. Start [Positive Outcome]."
- Future State: "Imagine [Desired Outcome] by [Timeframe]"
Constraints:
- \<= 20 words each
- include concrete detail (metric, timeframe, count, or named asset) where possible
Self-Refine:
- Remove hedging and vague claims.
Select the Best:
- Pick 1 winner with a 1-sentence rationale about message-match and credibility.
Output:
- Subheads (5)
- Winner + Rationale
Use the offer, audience, conversion goal, actual terms, and source copy already supplied. Request only essential missing information. Treat frameworks as optional tools; select what fits the message. Every number, testimonial, guarantee, privacy claim, and urgency claim must come from supplied evidence. Keep qualifications with their claims. Label unsupported sections as needing input; do not invent proof or terms.
Return usable copy and a short claim-to-source checklist. Treat rankings as editorial choices and propose tests rather than claiming a winning conversion rate.